The Worshipful Company of Pewterers

A brand overhaul for one of the City of London’s oldest trade organisations

As the 550th anniversary of one of the City of London’s oldest trade organisations approached, mr.creative were asked to carry out a brand overhaul fit for the digital age. 

The Worshipful Company of Pewterers had served the Pewter industry, its own members and many charitable organisations for half a millennium. The brand overhaul was an opportunity to rearticulate what they stood for in preparation for the next 550 years, what would be meaningful for stakeholders and how the company would serve members, the Pewter industry and communities in the decades to come.