Uber Boat by Thames Clippers

New name. Same great service.

Thames Clippers joined forces with Uber to become Uber Boat by Thames Clippers - an exciting partnership for a service that carries nearly 5 million passengers a year.  

The project covered brand development, boat livery design, communications, wayfinding and advertising, as well as  redesigning 23 piers along the Thames. 

Following the successful launch, mr.creative were asked to create the branding for Europe’s first hybrid high speed passenger ferry.

Earth Clipper uses battery power in central London and bio-fuelled power on other parts of its route, significantly reducing CO2 emissions by nearly 90% compared to traditional diesel ferries.